Content Creation + Storytelling

As Regional Storyteller for lululemon San Diego, I was responsible for capturing and amplifying the voices, moments, and movements that define our vibrant local community. Through content creation, event storytelling, and partnership features, I brought lululemon’s brand to life in a way that felt authentic, grounded, and deeply connected to San Diego. This collection showcases highlights from my work—celebrating the people and experiences that inspired sweat, growth, and connection, while strengthening lululemon’s presence across the region.