Behind the Camera

During my time as Regional Storyteller for lululemon San Diego, I captured dynamic, brand-aligned imagery that highlighted the energy, diversity, and spirit of our local community. From ambassador sessions and community events to sweat experiences and partner features, each image was thoughtfully composed to reflect lululemon’s core values of movement, connection, and authenticity. These visual stories were used across regional and national channels to elevate our presence, celebrate local voices, and create lasting emotional resonance with our audience.