ABOUT ME
I'm a storyteller and a builder. I create communities from the ground up through digital marketing, brand activations, and events that bring people together around something that actually means something. I've been doing this for over a decade, and the through line has never really been the work itself. It's been the moment when a room full of strangers starts to feel like a community.
That impulse didn't start in marketing. It started on a yoga mat. I'm a certified yoga and Pilates instructor, and the reason I kept coming back to teach — the same reason I show up for the work I do professionally — is that there is nothing quite like watching people realize they are more similar than they are different. Health and wellness light me up. Connection is what I'm built for.
What I bring to brands is the belief that authenticity isn't a strategy, it's a prerequisite. The brands I'm most drawn to are the ones that genuinely want to create meaning for their audiences, not just capture their attention. I know the difference, and so does your community. The work I do is deeply strategic and grounded in data, but the goal is always the same: to trigger something real.
I've built run clubs, produced large-scale wellness events, scaled enterprise marketing programs, and led teams through growth and change. The projects look different. The intention behind them never does.
Services
Branding
I specialize in building authentic, compelling brand identities that resonate with audiences and drive long-term connection. From full-scale rebrands to campaign-level storytelling, my work blends strategic thinking with creative execution to bring brands to life across every touchpoint.
Strategy
With a strong foundation in brand and content strategy, I develop insight-driven plans that align with business goals and audience needs. From high-level campaign roadmaps to on-the-ground activation tactics, my strategic approach ensures every move is purposeful, impactful, and rooted in connection.
Content Creation
I bring ideas to life through thoughtful, visually compelling content across digital and print. With experience in InDesign, Photoshop, and Canva, I create assets that are both brand-aligned and audience-focused—ranging from social graphics and event collateral to storytelling decks and campaign visuals.
Event Marketing
I specialize in crafting memorable event experiences that deepen brand connection and drive community engagement. From intimate activations to large-scale campaigns, I lead end-to-end event marketing, from concept and partnerships to promotion and execution, always ensuring every detail reflects the brand’s values and vision.
Leadership
Throughout my career, I’ve grown into leadership roles with increasing responsibility—mentoring teams, managing cross-functional collaborators, and guiding projects from vision to execution. I lead with empathy, clarity, and a collaborative spirit, empowering others to grow while delivering high-impact results.
