Allison James Estates & Homes

As Director of Marketing at Allison James Estates & Homes, I led a comprehensive rebranding initiative and developed strategic social media campaigns to support the company's national growth. I oversaw the creation of a refreshed brand identity—modernizing visual assets, messaging, and digital touchpoints—and implemented targeted social strategies to drive engagement, recruit top agents, and reinforce the company’s positioning in a competitive real estate market. Through consistent storytelling and audience-focused content, I helped elevate the brand’s presence across platforms and strengthen its connection with agents and clients nationwide.