Yoga for Peace Series

lululemon's San Diego community was already engaged. The challenge was deepening that relationship while expanding the brand's reach into new audiences and demonstrating its commitment to the city beyond retail. The Yoga for Peace Series was designed to do both. By partnering with Hotel Del Coronado, one of San Diego's most iconic luxury venues, we anchored the experience in the aspirational wellness lifestyle the brand stands for while earning a level of social proof that a store activation never could. The cause partnership with OG Yoga — led by one of our own ambassadors — kept the event rooted in authentic community rather than corporate charity, raising $20K for trauma-informed yoga programming for underserved communities over eight weeks.