A Mindful Morning: A Two-Part Experiential Wellness Series for lululemon

This two-part series began with an exclusive preview event designed to engage influential leaders from San Diego’s wellness community. Guests were immersed in lululemon’s brand values of connection and mindfulness through a curated plant-based menu and intentional experiences that underscored the brand’s commitment to wellness and sustainability.

As part of a broader experiential marketing campaign, the event was strategically crafted to spark social media buzz and drive anticipation for our flagship ticketed experience: A Mindful Morning. I partnered with local businesses and vendors to ensure every element reflected lululemon’s brand ethos, from concept to execution.

The series culminated in A Mindful Morning, an outdoor wellness experience focused on community and intentional living. Highlights included guided meditation and yoga led by lululemon ambassadors, a plant-based brunch by Blissful Gatherings, and a curated popup market featuring local wellness vendors.